Model Solutions for Age-friendly Green Urban Mobility

In the GreenSAM project partners are developing model solutions for mobility challenges of ageing societies. The term “model solution” describes best practice approaches that show how concrete mobility challenges (see descriptions below) can be tackled with the participation tools compiled in the GreenSAM Toolbox. The model solutions ultimately aim at increasing the share of seniors using green mobility modes. 

GreenSAM project partners have identified the following 3 urgent mobility challenges that they will collaboratively address in 6 pilots:

1. How to design age-friendly bicycle sharing systems? 

Switching from car to bicycle, whether for daily or leisure trips, contributes to livelier, less polluted cities and healthier citizens. The potential of seniors is large as their car usage is above average. However, cycling in old age is bound to (socio-cultural, psychological, physical) barriers and modern bicycle sharing systems are often difficult to use. 

2. How to design age-friendly public transport systems?

Studies show that seniors are often reluctant to use public transport. This reluctance becomes even more dominant if changes are made or when new offers (e.g. transport-on-demand or ride-sharing) or new technologies (e.g. new IT solutions) are newly integrated in the public transport system.

3. How to design public space in a way that seniors feel more confident with green mobility modes?

Large amounts are invested in green mobility, yet not all user groups are sufficiently taken into account when these investments are planned. When new and innovative mobility services (e.g. shuttle-on-demand) are being set up, small side-investments in adjacent public space can raise the usage of these new offers by the important, but underrepresented user group of senior citizens.

City of Gdansk: Active Mobility for Silver Ager

Gdansk seeks to overcome barriers for senior citizens to exercise active mobility. The pilot aims to find out what barriers keep seniors from active mobility, including cycling, and how to overcome these barriers. Seniors’ voices about the barriers and their needs are collected to make the restart of the bike sharing system (BSS) in Gdansk more age-friendly. The opinions and ...
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City of Tartu: Encourage the use of Bike Sharing Systems

How to encourage Silver Agers to use bike sharing systems. In June 2019, the Tartu bike sharing network was opened. While the bike sharing was immensely popular from the moment it was launched, it was noted that out of 36.000 users, only 1% consists of silver age people. To encourage Silver Agers to use the 69 city-wide electrically powered bike ...
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City of Aarhus: Mobility Bazaar

A knowledge hub for target & user group moving between locations, hosted by public premises across the city. The pilot in Aarhus aims to ensure that future mobility planning is more needs-oriented and simultaneously encourages seniors to change attitudes. Many seniors are reluctant to use public transport (PT) innovations, i.e., e.g. P2P ride sharing service integrated in PT, or e-bikes ...
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City of Riga: Mobility Lab

Riga applies a Mobility Lab to test and co-design innovative technological solutions in urban mobility and public transport to ensure that seniors aren’t “left behind” with technical progress. The pilot aims to improve offer for green mobility services and solutions to the user group (seniors) as well as to raise seniors’ awareness and ability to use contemporary green urban mobility ...
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City of Turku: Integrated Mentoring Model

Turku develops an integrated mentoring model of senior peers and youth as mentors to familiarize seniors with digital services in public transport (PT), to assess senior needs and propose improvements of age-friendly PT. The pilot aims to increase the number of senior citizens using PT by encouraging this user group to participate in testing and developing especially the digital services ...
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City of Hamburg: How to design age-friendly mobility hot-spots

While many cities invest in green mobility solutions such as barrier-free buses, Shuttle-on-Demand (SoD) services, car-sharing and cycling, the surrounding infrastructure often remains neglected. But it has no added value for senior citizens if stations of public transport and the surrounding public space are not attractive and well accessible for them. The Borough of Eimsbuettel, one of seven administrative districts ...
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